Ian Bell | The Female Fist | Talkin Fight
EPISODE: Episode 3
This week I have Ian Bell, PVL Brand Director discussing the misconceptions of supplement use. As well, exploring how anyone ranging from everyday health routine to high-performance athletes, and how they benefit from supplement use.
Breaking down some stereotypes and discussing the differences between males and females and supplement use.
Watch more on YouTube at or talkinfight.com/live
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On the female fist and as you can see, we’re going to shake it up, a bit which i’m really excited all the content we’re going to be covering here.
We have ian bell with us.
He is the brand director of pvl, the company that i’m currently sponsored by and i’m so excited to get into some great knowledge about the supplements that we go through and talking about just athletes in general, specifically from the women’s side coming into using supplements.
How are you doing ian yeah, i’m great? This is uh.
This is really cool.
It’S like the the coin is flipped because we have our our podcast, which you’re actually recording later today.
So i’m happy to i’m happy to share.
This is great.
I’M happy to be on uh scarlet thanks for having me.
No thank you so like, like i just mentioned.
I know that you’re the brand director of this canadian company pbl, but it’s much more than just supplements, they’re high quality.
They have no nonsense, ingredients, their informants choice, sorry, informed choice, certified choice and most important they’re also athlete banned substance tested, and i think that that’s so important for us high performance athletes – and i just wanted to get some background information about you, though, and like how You eventually came down this specific path.
Well, it’s funny.
I uh you know as a as a young guy, i got into uh, i i loved.
You know, i think, since the beginning of time my favorite show was the uh incredible hulk with lou ferrigno.
If i’m dating myself, it’s pretty old, it’s when i was like in kindergarten.
So i’ve always had this.
You know kind of a affinity for uh sort of for muscle and muscle magazines and all that sort of stuff was a passion, the rocky movies which i’m sure are close to you to your heart.
You know schwarzenegger all that stuff.
I grew up in the 80s and 90s, so um, but i really um.
You know i started around with nutrition and um.
You know just looking kind of becoming a personal trainer and stuff like that, and then i actually, you know, got into sales um with a distributor in canada that carried all kinds of different sports nutrition brands.
So it’s kind of a wow.
It’S like a passion uh that kind of came to life because i got to deal with all these supplements.
I’D seen in magazines and um, you know and that evolved into sales and sales management and then um brand creation, product creation, uh heavily involved in marketing.
Now so it’s 25 years for me and directly in sports nutrition with you know a lot of like some really cool like pillar companies, um and if people know the supplement world eas twin labs, like some really big american brands, that really um you know paved the Way, i’ve been able to be a part of um and now yeah you, you know some of those magazines.
I read as a as a kid now you’ll i get to write some of the ads in there and have a big part in in building the brand and and pbl it’s been two years for me here and it’s really um.
It’S really been great um because it was it’s been.
The brand is 25 years old, um there’s not many uh brands that are still original ownership.
You know family-owned canadian-owned, that are in that boat.
So it’s been a it’s been a great journey and um.
You know part of the great thing that we get to do because we’re an athlete’s brand is is get involved and and sponsor amazing people.
Amazing athletes like you are, and – and here we are today right – so that’s that’s the kohl’s notes anyway yeah and i love that you know so.
It’S from the beginning.
You’Ve always had this kind of passion for sports and nutrition.
Now you’re involved, where it’s like.
Now you have an active involvement with giving this passion and gift that you have to other athletes.
This is great because i think we were just talking about earlier.
My performance coach, which is a mutual friend of ours, gaetan boutin, yes, like he’s always since i was younger going into my sport, said like this is the product that you should be using because the ingredients are so like.
I trust them, and you know ever since then like what every coach says right.
You just listen as an athlete, but even for myself like, i feel the difference like i’m so dogmatic to whatever’s good for my body, and i like it’s really hard to find a supplement.
That’S actually trustable.
I guess that would be the worst yeah.
So, like random ingredients that are in a lot of these supplements, like all the you can’t even pronounce some of them, so i’m so happy to be a part of this team that we have, and you know every athlete’s nutrition and training plan can differ dramatically.
Not just from sport to sport, but also individuals within each sport yep.
So how would you utilize, with your background, knowledge on this? How would you utilize your best plan for each athlete like if you were to recommend a supplement to somebody right? How would you kind of break that down? What do you look for within the athlete or individual yeah? I mean, and you know.
Firstly, you talked about um, you know clean athlete, certification, you talk about gatan and he’s a you know, he’s a fantastic guy.
The strong athlete is part of our pvl family too, and he really believes in single ingredient.
You know uh and clean, he doesn’t believe in artificial sweeteners and things like that really clean for the body um.
What i would say about supplements for anyone is um they’re, really a way to fast track and improve your goals.
Now they don’t um, they don’t replace food, never and never should it, but supplementing um, you know, can give you the edge in terms of maybe what you’re missing and let’s face it.
I mean 90 of the game for someone like you is recovery.
If you can’t go and do what you have to do and train as hard as you do and then go and do that again, the next day um, that’s really what it is you know um is if you’re, if you can change your ability and function in The gym and training um you’re going to get to where you need to go that much faster and give the body what it needs, and i think some people are surprised.
You know i think we talked about before you came on like there’s.
You know you get misnomers, oh, is this a creatine, a steroid and i don’t want to get too big and things like that? Like you know, these are natural health products and we take pride um.
You know with our brand because in informed choice means we test for like 151 banned substances like it almost, i think about 50 15 to 20 percent of supplements out there.
Uh are tainted with something like you know, uh, so you got to make sure.
What’S you know in the label, uh is on the bottle and that’s what informed choice testing is.
Is each lot is batch tested to make sure uh it passes all those stringent tests.
So someone like you, i mean uh, you know if and we’ve had you know.
We have uh olympians on our on team pvl, we have, you, know professional rugby and they are tested um and they use pbl supplements.
So yeah yeah the question really on um.
You know, there’s no, there’s a basics, you know for everybody, i think, but it your supplementation program would really change.
Depending on what your goals are um.
You know there might be um.
You know we have uh in in the cases where you’re trying to cut weight or something for a fight.
For instance, you know it like making sure you have enough protein um, you know and and again it’s it’s food is key, but there’s a comes a time when you can only eat so much chicken or you know, or whatever your plant source or whatever.
So you supplementing is a way to uh to assist your goals and to get there faster.
I think that i spoke about this with uh actually gaintan the other day, because i have so many questions all the time from even just friends and other teammates about how do you use your protein, and this is sure and honestly, like when you’re training at such A high competitive level, i’m sure that every athlete listening right now can truly relate when you’re training at such a high level.
Your week is spread out and based all around your training like there are days that i have like well specifically for me, like, obviously not everybody, but specifically for me i’ll train six days a week and three of those days are double training days.
So yeah like early in the day and then one session in the evening, usually like um my boxing in the morning or during the day and then i’ll have my strength and condition in the evening.
So when and then also too you know we got to work.
We got to make money yeah that’s right around there.
You got to make time for work, so it’s like.
Well, let’s say you do a training session.
You don’t have time to eat a meal, as you say, we always want to get from our natural source.
That’S when your protein can come in yeah just get everything that you need right there and then to like you said recovering faster because we’re not training at a normal average everyday person’s life.
That’S right! High performance athlete we’re going above and beyond, and we have to.
We have to push our limits, so we need a like.
You said we need a recovery, absolutely on point, so we have to take the extras.
We have to replenish our bodies so that we’re ready at the same capacity the next day.
So that’s right, yeah! You got to put out, i mean that’s really.
The key is that you know, depending on what you’re putting out like if you’re training twice a day, your nutritional needs, your vitamin needs your mineral needs.
Your hydration needs are completely different than someone that’s sitting on a couch playing video games right, but you know so it ranges like um it it’s kind of cool, because the supplement industry has become started.
You know uh, it’s more accepted uh.
Even from the you know.
The the mom who wakes up and wants a healthy smoothie, you know you’re getting those types of things it doesn’t have to be bodybuilding and about muscle um.
It could be about uh.
You know healthy metabolism, you know feeding your body, the right things and you know, for instance, like protein powder, we got ta, you got ta remember this.
Is food really broken down to a level where your body takes it in very quickly? So that’s another kind of you know: there’s all this mystery around it, but the supplement world is um, especially it’s amazing.
During the pandemic and things like that, it’s uh, it’s almost immune to it, because people care about their health right and um.
You know uh whey.
Protein is great for uh, for instance, for immune system glutamine.
We do glutamine and vitamin c like there’s a lot of things that are just health and not just for sports or muscle, and that’s why i love that’s why i love this brand, because everything that i need we get it like.
The total recovery, the game on glutamine, i take the glutamine every single morning, even the days that i don’t train just because it helps with nutrition absorption.
Like sure yeah, i love it.
I just love it and now, like with your experience working with this company, you know and you’ve been in this industry, as you mentioned since the 80s.
Like obviously there’s this taboo around female athletes, you know using supplements and whatnot.
They always like.
I don’t want to get big.
You know right, lack of knowledge around it, which is kind of starting to be a little bit more explored now sure.
At the same time, it’s kind of when you see them just in athletes and, of course, girls that are just in good great shape and they have these great muscles defined.
It still gives this different idea to women that, like oh i’m, just going to get really bulky, it’s like no hey! So what’s your experience with that yeah, i think women especially like you know it’s there’s so much that goes into building muscle and everyone’s.
You’Re limited, you know, um, the amount of muscle you can put on for a female i mean is largely restricted by you, know, hormones and testosterone in men and the balance of that i mean that’s why you know at the highest level of bodybuilding.
Well, those girls are taking substances that are altering their hormones um, but it also comes down to um.
You know putting on muscle means a lot of calories.
It means a lot of protein, it means heavy heavy lifting.
So you know, all of those things are not going to happen to the average female, the great thing that happens with females and people that train as often as you do and um you know, even just at the basic levels is getting enough protein and good calories And exercising and hitting the weights and hitting the weights even heavy sculpts, a strong body, it’s not going to build excess bulk.
It’S going to build tone, and i think that’s a big misconception is oh.
If i take this and um it’s going to make me big and look like that.
Well, that’s a hormonal thing! Um people would be surprised how healthy and great great and strong they feel you know adding weight.
You know not just cardio, adding some weight training adding some.
You know um some body movements and things like that, so the supplement game can get you ripped and toned.
And, however, you want to look it’s all there for you.
It really depends.
You know what you’re putting in and what you’re putting out exactly because i always say to like.
I have a lot of friends that are outside the sport that don’t you know, do so much sports and they’re, always saying to me: oh my god, scarlett, like you look so this you look so bad, and i’m like the funny thing is, is that i don’t Even take that many stuff right right, everything is mostly recovery for me.
That’S right! You know what i mean.
So it’s like it’s also a genetic factor.
Some people are actually a lot leaner.
Some people, like myself, like i’m blessed where i have a more muscle-defined kind of genetics, yeah, that’s neat and you know everybody’s going to be different in that respect and, like you said like when you’re doing the weights, you’re just toning, what you naturally have i mean Unless you’re altering your hormones and you’re going to create a different level and that’s a completely different ball game, but like do you find that when, because you also, you know for myself exactly right, women coming to you and asking for supplements, do you find that there’s, Like a very like very different kind of products that they’ll kind of gravitate to as opposed to the men, even at this high performance level, yeah um – you know – actually you know our demographic for pbl is probably you know.
50 split, in fact we’re very great yeah.
It’S probably you know actually even probably a little bit more uh females just because of the stuff that we offer.
You know um but yeah.
I i think, there’s a lot of females.
You know that will gravitate towards um, you know weight loss or you know, which is always.
I mean it’s a massive category, uh water loss.
You know we do something like a natural diuretic pill, um that one of our like our muay thai fighter, scott mckenzie uh.
He uses that to cut weight like there’s, there’s those types of things so that maybe they you know, they gravitate a little bit towards um females a little bit more because that’s what you know they tend to want um.
But you know if the supplements can be very functional in in certain ways i mean if you’re, on a keto diet and uh.
You know you need to get support.
Well, you know protein powders or certain mct oil.
Things like that that we carry um there’s something to fit everybody, but i think sometimes too there’s a lot of women that are afraid to try supplements like we just talked about because they think they’re going to get big or too muscular.
Something like creatine, which is the you know, most tied tested and true uh supplement really is, is supporting atp, which is what your muscles use as energy.
So a lot of women have that misconception um.
So i would say: hey you know, give this a try and – and you know, give supplements um a good amount of time.
I think a lot of people think okay, i’m gon na take something for a week and you know magic’s going to happen and change.
You know i mean you know how many hours it takes in the gym and the and what your your workout is, the most important thing um, but you know we’re not a pharmaceutical we’re, not a drug.
This is something that you take consistently and you will make changes um and the supplements will help you change, but yeah there’s um.
You know, i think a lot of people get surprised.
You know too like if someone recommends.
Oh, i don’t think that’s for me and then they try it and they’re like wow this.
This really made a difference in how i trained or how i recovered.
I’M not a sore or i was stronger.
So all those things are are available, but i think it’s really getting some good knowledge.
You know, if you’re buying your supplements talking to someone who knows what you know, what they’re talking about good recommendations.
Looking up, you know the ingredients and the products you’re taking making sure that they’re they’re safe.
You know all that comes into play.
Absolutely and again, i’m happy that you mentioned the korean team because you know being in my sport, as you mentioned, with the muay thai athlete like we have to cut weight all the time and creatine is one of my supplements that i take when i’m in intensive Training camps so, of course like right now during the pandemic.
Of course, i’m not training because i don’t have like the same goals are aligned, i’m just in maintenance mode right now, but when i’m in my training camps, where, like i mentioned, i’m training like six days.
A week and this and that creatine is one of my staples creatine bcaas um, my total reload i gave on the glutamine like all of it and then, of course i have my protein in case.
I’M just having one of those days where i can’t yeah back home food.
You know yeah.
It’S really important, that people understand that creatine is not.
As you said, it was it’s about atp, it’s not about you, know, building necessarily the map yeah, there’s actually um.
You know a big thing: that’s happening in uh in age, in the aging demographic is something called sarcopenia right and that’s muscle loss, which is actually now you know being looked at in the medical industry as uh.
You know a real disease is as we as we age.
You lose muscle and muscle tone.
So excuse me something like um, creatine and essential amino acids.
Those two things can are proven to help.
You know: reverse muscle loss.
So as you get older, so i mean again that’s not even just for athletes creatine their studies on it, helping brain function, brain memory, protecting the brain because you know what’s what’s in the brain, it’s muscle right and it’s blood flow and things like that.
So yeah there’s a a lot of amazing health implications, anti-aging implications, um that probably supplements don’t get enough credit for um, but yeah.
It’S pretty amazing um.
You know a long list of things but yeah we we are kind of a full-service brand, meaning we kind of try to have something for every category.
Like you know, there’s bcaas, we have you know glutamine products.
We have protein, we have weight loss, we have uh, you know you name it pre-workout we’re launching a big one uh next month.
So you know that’s we’re really a one-stop shop um, for you know for anything that you need absolutely and now.
I also noticed – because i didn’t realize this before, but you guys have mct oil as well yeah, that’s great! When did that come out yeah i mean take a look and take a look at uh at pbl.
It’S all there and you should get it on your next order.
I think scarlett uh yeah, you know mcts have been around um for some time.
I mean they’ve really taken off the keto diet because um they provide uh, good fats, triglycerides.
So there’s two there’s c8 and c10 and c12 triglycerides, so mct oil, basically kind of provides uh brain octane for the you know, for when you you go through that ketosis process and you’re, giving yourself good fats, it helps fuel the body without you know having to Use, carbohydrates or sugar, so we have it it’s there for you.
There you go there, you go yeah, it’s in our uh performance series, which is the white label.
So if you look at uh the two brands we have, you can sort of see in the background behind me there, but our our white label uh is easily identifiable.
There’S zero artificial flavors uh colors sweeteners like that’s as clean as it gets some of our gold series items.
Those iso gold, which is a lot of people, will know as our biggest seller.
They may use a slight amount of sucralose.
That’S the only artificial sweetener we use, and it’s only very small, in combination with like a stevia, so those are sort of our two gold series, uh performance series and that’s how you identify them.
But as you mentioned like this is something kind of like a one-stop shop for everybody.
So, as you have like athletes that are really sensitive to, as you mentioned, super lows and whatnot sure, and even my performance coach right because he’s really you know he doesn’t like that kind of stuff.
So there’s those other products for me and then there’s other people who just it’s not a big deal to them and it gets a great flavor and it still does amazing stuff like it still is like a high quality brand.
It’S a high quality product and then there you go whatever, because some people, i guess you know what i oh my god.
Actually this is really funny.
So gay 10, when i first met him – and i was just learning about the sports world – i was just learning.
Nutrition knew nothing about it.
I was 14 years old, but i was working out and i was working out every day at my dad’s gym at combat arts, yep and um.
I asked him well.
What do i do if i don’t want to eat bad when i go home and he’s like? Okay, well, you can have a protein protein shake right.
So excuse me an unflavored protein.
They said you just take it with water.
No way yeah.
That would be a little it’ll, be a little shocked to the system, especially if you’ve never i took it.
I was like, oh my god, what is this guy talking about this horrible? This is disgusting, yeah, [, Laughter, ] yeah.
Ever since then i was like.
Oh my god.
I can’t with this unflavored stuff.
Until i got older and then i you know understood how nutrition works and i’m like, oh yeah and i’ll, tell you one thing: the um, the flavoring game has gotten so i mean when i first started and you had things like weeder.
You know 90 animal protein and all this it tasted like sawdust, it was terrible um the advancements in supplements into like you know.
Some of these flavors are ice cream, cookie sandwich peanut butter, you know blast, i mean it’s a real millennial thing.
We have fun when we naming our flavors now, but you literally you know.
We had a um, an in-n-out flavor cinnamon, toast um that you mixed with oatmeal, which was fantastic, but it lends itself to all these kind of cool ideas and recipes.
And so, like you said, the person coming home man.
What can i have? I you know um, you all can almost feel like you’re, giving yourself a treat yeah.
You know but you’re getting you know no sugar or low, very extremely low sugar 27 grams of protein.
You know versus you know all the having having ice cream, so the the advancements in flavoring have really changed the game for a lot of people that would have never had a supplement.
Before i mean, i think, that’s, that’s probably why i mean taste uh.
To be honest, outside of, like a you know, a small group that will oh doesn’t matter, i just want the supplement.
Taste is probably the most important thing and it’s why um? I think a lot of people have had trouble going to like a vegan protein because they tend to not be as tasty they’re more gritty.
We have a pretty good one: that’s pretty sweet, but in general you know, whey protein will taste more like a milkshake, and i think yeah taste is taste is, is huge in this in this game.
Yeah i mean i wish we had all these flavors when i was 14.
, that’s right, yeah, yeah, and now it’s like yeah.
Now it’s like going to the ice cream store.
It was so many funny like 14 years old.
I take this like what is yeah.
I’M surprised they even had that as an unflavored, because there’s not that many around anymore right i mean ever since i was from the beginning, with tim only the best, but i have like um the plant-based protein from pvl the chocolate and honestly it tastes great like It doesn’t have that gritty kind of taste either, which i you know.
I really like the plant-based protein from pbl.
It’S it’s nice and it’s very light.
It doesn’t taste like um.
I guess, because you know those dairy kind of whey products can be heavy very thick.
Yeah and like for me, when i drink the plant-based one, it’s it tastes like so light yeah, i i mean we use um here we use some different sources um, but it’s funny because this one um we made a concerted effort.
Like you take protein powder for protein and if you look a lot of protein vegan proteins and you look at the scoop size versus the effort you’re getting in there, some of them are only at like 60 percent, so ours is up over close to 80.
It’S like 78 protein, and a lot of that is like fermented and sprouted and stuff which helps smooth.
You know smooths out the taste a little bit but yeah that some of the you know some of those plant proteins can be like um taking a bite out of your front lawn.
You know a little bit a little bit.
Grassy tasting tastes like coming from literally the source.
That’S right! That’S right! Yeah, that’s a little too fresh for people right and the glutamine like.
I never get a chance to ask, but, like so glutamine the one that we have a pvl.
Is it only the one flavor or do you have like a non flavor as well or a different? Oh yeah, yeah, there’s um, we actually in um over the winter we launched glutamine gold plus vitamin c um right.
So that’s a tangy, orange um and uh gets a thousand milligrams of vitamin c in there too.
So that’s like a super recovery product good for a gut health, but we do have in the in that white label too.
If you look uh on pbl.
com, there’s um, there’s plain glutamine um and there’s also uh just a base orange one and i think, there’s still a blue raspberry so is multifunctional.
I like the orange one with c, because you can just take it on its own.
You can mix it with vanilla protein and it tastes.
Like a you know, orange creamsicle, um glutamine on its own, like just plain uh unflavored.
If you just take it, it tastes pretty it’s pretty awful.
So a lot of people will mix it in a shake or whatever, but the orange orange version is kind of cool because you, you know you can get your vitamin c and it actually does taste like uh having tang, which is much better than the unflavored one.
I actually really like the um, the vitamin c, like the gold, the gold one, that i have right now: yeah yeah orange juice yeah.
It does yeah that one – and you know we talked about being natural – that one is only sweetened with uh, stevia and monk fruit.
Uh, so that one is um, you know 100 natural, the flavoring, the coloring.
It is like a light orange um and you know, like you said you love glutamine, it’s so good for probably the best thing for gut health and digestion um.
You know there is muscle recovery implications, but i mean the better: your gut health, the better you absorb food, the better you absorb amino acids, the better you take in so gut health has become so so important um.
You know, even in our iso gold protein, we have a very cool probiotic called de111, which has got a bunch of studies from for athletes inflammation and things like that.
But again it’s something to take care of care of gut health.
You know it’s become a real big thing: immunity um, you know, staying in the game like you need to do so, yeah, that’s a big category and now, like you, know, coming into, of course, the topic that everybody’s you know going on about.
It is this pandemic and coped.
Has that been, you know in respect with pvl, like have you seen like a drop, because athletes are not being able to participate as they want to in sports like what’s been going on with that from your end, yeah yeah, it’s interesting, i mean because uh uh We’Re both well you’re, not currently in ontario but uh, we’re both from ontario and you know, we’ve been hit the hardest with lockdown, so um.
It’S it’s been a challenge.
I think overall, it’s interesting.
Like i mentioned earlier, like the arc, the health category has sustained you’ve.
Seen a couple of uh products categories, maybe drop off and some um grow.
For instance, i mean glutamine has gone through the roof um in sales.
Because of that knowledge – and you know now that it’s helping with immunity it’s helping with gut health, vitamin c vitamin d, all the things you know it’s still – it’s amazing um.
You know – and i heard you know you hear joe rogan talk about it and he’s probably one of the only ones, but all of this advocacy for get a vaccine wash your hands uh.
You know all these things uh, you know you get, you know, use sanitizer and there’s no talk about your own internal health, your immune system exercise and it’s it’s fascinating because you know there.
It’S proven you getting a certain amount of vitamin d getting zinc in your system having the right amounts of minerals.
Exercising i mean this all contributes to bolstering your own immunity, and all we ever hear about is take.
Take a vaccine.
Take this drug.
Don’T do this? Don’T do that, whereas the people in the know – and you know it’s why the supplement category, which is you, know, billions and billions of dollars worldwide.
We all know this, you, you know you take care of yourself.
You take care of your nutrition.
Take care of your immune system, you have so much a better chance, so yeah we’ve survived, and you know some of the things like maybe pre-workouts and things like that, because people were not maybe going to the gym quite as much but you’d be surprised, um.
I think it’s affected where people buy the most so, for instance, online shopping has gone through the roof um and then some of the retailers.
You know it’s been a little slower because people are, you know it’s accelerated, so much.
There’S online shopping experience and things like that, so of course, and yeah, but you know what that’s a great point that she brought up that with the light of the pandemic.
Well, sorry, not nobody, but the government is not putting out anything for health like it’s always like you said about sanitization get the vaccine all this kind of stuff it’s like, but if you don’t have a strong body, yeah everybody’s, being isolated right now, so everybody’s in Their home they’re not getting the same amount of fresh air as they normally would they’re, not having the amount of social interactions, as they normally would.
Our mental health, our physical health, if gyms, are closed down.
Where are they going to work out? You know some people limited access in their homes like if you live in a really tiny apartment.
Let’S say you share an apartment with somebody.
You know how you gon na schedule your day.
If you have to also worry about somebody else that you’re living with, maybe you can’t just do a workout in the living room or something right and if you don’t have the access to it or you know, being in ontario, there’s days where it just randomly snows Yeah yeah, like yes like today, and you know it’s really um, like you said you know, people, it’s changed the way people i think are looking at exercise.
It’S totally changed, uh, home, workout and home equipment.
I mean people are now realizing, even though it’s been basically impossible for people to get equipment um, but i think there’s a segment now that people are realizing holy.
I can actually have a pretty good workout at home.
I don’t need to go to the gym.
I mean there’s always the hard cores and you’re always going to miss having a variety of machines and all that, but it has really accelerated that too, i mean peloton.
All these companies mirror uh all this home fitness stuff um.
You know luckily has been there because uh, you know whether you believe or not and then and jim’s.
You know in a lot of people’s minds, haven’t been the cause.
They probably are actually helping people more, but yeah it’s um.
The pandemic has changed, exercise and workouts and um.
I think the supplement game has probably gotten more attention because of it more people probably have looked at giving supplements a try that that didn’t before and probably will continue so um yeah.
I guess it’s a good uh place for our company to be um, but yeah yeah, you know and um, but you know, but we’re happy to see that there’s glimpses of uh returning to athletics and returning to you know some sport.
I know this is our second one.
So you’ve been, you have been uh, you know really having uh.
You know ups and downs with your training, i’m sure, but i think people that follow you on social media see you’re still you’re still at it and you’re still dedicated.
So how bad you want it right.
You’Ve got to make it work and especially with like, if you know, as an athlete representing ontario, if i want to go to nationals, i have to make it work.
I have to you know if i want to represent my country if i have these young kids that are looking up to me or other athletes that maybe just need a little bit of inspiration, because they don’t know what else they can do like.
I love to be that person or somebody that they see like she’s still doing it, she’s still finding a way, so i can do it too and then, on top of it, like you know how to maintain it throughout all this.
It’S you know we got to do what we got to do right now as athletes yeah, and it’s great that the supplement uh industry hasn’t been taking too much of a blowback.
Like you said with online, you know retail roof and everything.
A major plus even for us because imagine if, like you know, pvl all of a sudden can’t distribute products because they’re not getting the you know the demand that they normally do.
That would be horrible, my god that’d be horrible.
So you know i’m very blessed that we still have you know this company, for example, still up and coming and still hopefully a little glimpse here and there of like nationals in november we’re hoping and for a lot of athletes.
Some tournaments everywhere, we’ll see what happens.
Yeah, you bet no, it’s uh it.
It’S there’s glimpses around, so you know we can all be hopeful, and you know the vaccines are rolling in and um and those those types of things.
So at least there is a little glimmer uh for people to get back to normal, yeah yeah, and if there were to be like going back to everyday living, as you said, you have products for everybody, not just high performance athletes, but people who just want to Maintain a good, healthy lifestyle.
If you had to name top three products for everybody, what would they be yeah? I i think um, you know it’s like getting a protein powder and you know eat for a healthy smoothie.
I think, is a great start to anyone’s day.
You know you don’t store uh protein in the same way, you do carbohydrates and fats, so it i mean having a higher amount of protein in your diet.
Actually helps kick start your metabolism, so you you become a bit of a a fat burning machine, especially if you have protein first thing in the morning.
So a good protein powder for sure um will help.
Kick start your metabolism, it’s great because um you know they can be very functional too.
A lot of people will say: we’ll buy vanilla and put a banana in there.
They’Ll put, you know, blueberries whatever, and you really have a great healthy.
You know way to start your day, a great for immune system, great for metabolism, so uh a protein powder for sure you know you pick your poison.
There’S people that um now we call them.
Maybe flexitarians they are are um.
They go vegan, maybe once they use their vegan shake or eat vegan once or twice a day like they don’t have to be necessarily full full vegan.
So there’s a lot of different options.
There’S you know vegan protein, there’s whey protein um.
So there’s those types of things um i i mean, i think definitely uh you need to if you’re not – and i don’t think anyone really gets enough vegetables um.
So probably a green supplement, uh at least a couple times a week again, you can mix that into vanilla protein actually um, one of our sister companies called north coast naturals makes a chocolate greens, which is unbelievable.
So if you mix that with chocolate protein, you don’t even know you’re taking greens, so you have all those kinds of options out there so uh you know protein greens um and then really it’s again.
If you’re not getting enough of certain things like, i think everyone should probably be taking um getting enough vitamin c getting enough vitamin d.
Those are the keys um.
Almost every athlete and person out there is probably deficient in magnesium, so that would be the other one that i would say, yeah those those are sort of um.
Those are sort of the pillars um and then you know, there’s all kinds of great other things out there like that.
We don’t even make that i wrote you know.
Ashwagandha uh, for instance, helps with you know, helps with anti-cortisol and stress and uh is an adaptogen.
There’S a there’s: a million things out there uh again the supplements that don’t have to be necessarily sports nutrition, related or muscle related um.
You know uh and also, let’s face it, uh having enough energy during the day.
So you know there’s great supplements out there um, you know pre-workouts.
I know some people take them like their morning.
They take, maybe a half a scoop or gives you all kinds of great stuff in there, some amino acids and um.
So there’s a there’s a it’s all again.
It’S pick your poison find what’s right for you, uh trial and error.
You know what might be good for one person may not be for the other um.
You know, but there’s a world out there, that i think a lot of people could have benefit from that, probably don’t know they could yeah absolutely because i think that this misconception about supplements being only for people that are just hitting the gym all the time.
I find that you know technology has advanced faster than we have so our lifestyles that we’ve right, you know we live in this home right.
We don’t get enough.
We don’t get all the sunlight that we normally do the access to food that we have.
You know if you’re living in north america, then you know you can just go down the street and eat mcdonald’s.
You know not even real food right right.
I mean like full nutrients that we used to.
Let’S say a few hundred years ago, when we were getting our sources right.
I think that, like you, know the supplements, because our bodies have not evolved as fast as technology has.
In our you know, communities and environments.
We still as humans need certain nutrients that we’re not getting the same way anymore and that’s when this whole supplement game comes in because yeah we do live a faster life yeah.
We do work, these dynamic jobs and we aren’t you know not.
Every single family is going into the forest and you know hunting and gathering.
That’S right! Oh! I think that it’s really important for people to kind of like understand that it’s a you know just a stereotype when it comes to supplements, if you use it strategically, per person’s individual nutrient needs.
It’S so beneficial and super important for our just longevity, as we were talking about especially right now during this time of the pandemic, when people’s health is at most priority, yeah yeah, i think you know, there’s an interesting example of that that you talk about uh um.
You know food that used to be available, um and maybe not be so much now, like a lot of the reason why our ancestors and people that walked the earth before you know, uh before us, um were a lot leaner and things like that.
Like you can you can look at the north american diet, because all the processed foods and the processing has taken certain things out and a really good example is that is something called cla conjugated linoleic acid and it’s kind of known as a diet.
Product uh comes in like some like oil caps.
It looks like fish oil, but cla um when you have like sustained organic food, um like meat and dairy, especially when it was from it’s not most natural source.
You know ages and ages ago was very, very high in cla and it helps helps the body um from absorbing fat.
The same way, it actually kind of counteracts the way that cells absorb fat, so cla was very rich in our diet centuries ago and now gets processed out unless you’re seeking out like the finest organic and you know free-range stuff.
So there’s an example of a supplement.
Um people just think, oh, they don’t take, think a lot of, but can be taken to sort of achieve those same goals.
You know so there’s there’s examples of that and that one’s pretty cool yeah like i just learned something new.
I didn’t know there.
You go well, you know what like.
I think that this has been such a informative conversation, and i think that this is going to be so great for, especially because my this podcast right now is being launched really a lot in the boxing ontario community.
So i think people are going to benefit listening to this and probably gain a lot more knowledge now and probably feel more confident when they’re thinking about oh, should i take supplements or shouldn’t i take supplements.
Is there anything else that you’d like to tell our audience? Yeah, i i mean i just um, like i said before, i think it you know, um give supplements a chance, give them a try.
What works for someone else might not work for you, but you know it’s.
You know, and i’m not just saying you know.
Pvl is the the only and the and it’s the and it’s the best and it’s the greatest there’s a lot of great companies out there, but do do your homework um.
You know the reason why you, you know we come to athletes like yourself, uh, and vice versa is because you, you know what you know.
You know what you’re getting uh you know what’s on, the label is in the bottle and it’s tested so that type of stuff is important.
You don’t want to be spending your money on on hopes and dreams.
You know be careful uh, i’m in marketing as much as anyone but be careful of over marketing and over promises.
You know, um, stick to the basics um and get good advice.
You know from people like yourself.
You know, i think it’s a great you’re.
A great advocate for us, because you know um, you put your money where your mouth is: uh you’re, a great you know, you’re an athlete and an inspiration and you’ve also um are are uh.
You know careful with what you put in your body, so you know we’re happy to uh.
You know be associated with you and the you know all the the pvl family.
So you know i appreciate it today for sure.
Well, thank you so much, i’m very proud to be a part of the family.
I’M really happy that i get this opportunity because you know, as we talked about this full conversation being at this level, and you know everything that i put into my body.
I have to be so cautious of, and i feel so good and so confident, knowing that, like i have these products and i don’t have to worry about it.
You know, i know that they’re just doing their job and i get great results out of it.
So i mean it’s a win-win for everybody right there you go there, you go awesome.
Thank you so much ian for being on the show today.
Thank you, everybody for joining in and stay tuned for next week’s episode on the female fist have a great day.