In a Muppet boxing match, who are you putting in the ring? "Canadian by birth, Guyanese by association, Scotch by absorption. CX Mad scientist. Muppet researcher. Aspiring musicologist. Rarely met a sport I didn't like." - Randy N.
Ok, now that's out the way, listen to him explain what drives boxers and what drives their fans, and somehow tie it together with The Muppets.

[Part One: https://youtu.be/ha71miaCxLc]

Bob Ciosek, "Inside the numbers: MMA and boxing fans" - https://medium.com/@bob_6051/inside-the-numbers-mma-and-boxing-fans-cfef9e96522a

Sebastiano Mereu, "Boxing to understand fan motivations for sports consumption: The Wilder vs Fury rematch," Journal: Sports Business Research - https://sportsbusinessresearch.blog/2020/03/31/boxing-to-understand-fan-motivations-for-sports-consumption-the-wilder-vs-fury-rematch/

Jeff Pryor, "The appeal of boxing to its fans," The Guardian (13 Dec 2013) - https://www.theguardian.com/sport/queensberry-rules-boxing-blog/2013/dec/13/appeal-boxing-fans

And for more on how the Muppets create an audience: "Kermit Culture: Critical Perspectives on Jim Henson's Muppets" - https://mcfarlandbooks.com/product/kermit-culture/

#TheMuppets #Boxing #Webinar #Outsidethebox