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In a Muppet boxing match, who are you putting in the ring? "Canadian by birth, Guyanese by association, Scotch by absorption. CX Mad scientist. Muppet researcher. Aspiring musicologist. Rarely met a sport I didn't like." - Randy N.
Ok, now that's out the way, listen to him explain what drives boxers and what drives their fans, and somehow tie it together with The Muppets.

[Part One:]

Bob Ciosek, "Inside the numbers: MMA and boxing fans" -

Sebastiano Mereu, "Boxing to understand fan motivations for sports consumption: The Wilder vs Fury rematch," Journal: Sports Business Research -

Jeff Pryor, "The appeal of boxing to its fans," The Guardian (13 Dec 2013) -

And for more on how the Muppets create an audience: "Kermit Culture: Critical Perspectives on Jim Henson's Muppets" -

#TheMuppets #Boxing #Webinar #Outsidethebox

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