The company is called "Girls Just Want To Box"

Founder, Kristina Ejem
Partner, Helene Jafine

Both ladies have such an incredible story with their experiences within the boxing community, which has both inspired them to take the next steps in creating a global movement.

Pushing girls outside of their comfort zones for a common goal!

Girls Just Wanna Box: For FUN and For REAL

GJWB and the concept (although it's not new girls wanting to box) was created in 2007 by Kristina Ejem because of her own personal boxing journey, wanting more and knowing there could be a better way with all the support and tools she dreamed of. Fast forward a decade of creating programs, events and all-female positive class environments within the typical boxing gym structure bringing boxing for fitness (fun) and boxing for competition (real) together in a five-level program. Each level has a symbol that Kristina loves and is carried throughout the branding to explain the technique and empowerment of boxing for women (and anyone really) in a new way. It wasn't until her now business partner Helene Jafine came on board in 2018 did GJWB 2.0 come to life with a line of boxing gloves and gear that are so desperately needed for women to #protectthepretty while boxing. Women aren't small men. 🤓🥊

Listen in as they give me a sneak peek into the soon-to-launch ⭐️ TEAM GJWB collective uniting the women around the world doing amazing things in boxing in hopes of growing and developing opportunities in the sport for women.

Check out: www.girlsjustwannabox.com
To learn more about their programs for any stage of your boxing journey and gear on their website for all ages or fitness levels. Designed by female fighters and coaches for the same.

Join us for a ZOOM CLASS to experience our online LIVE classes click this link for your first class FREE: 👇
https://girlsjustwannabox.com/pages/sign-up

GJWB in Globe & Mail: https://www.theglobeandmail.com/business/article-shrink-it-and-pink-it-is-not-the-kind-of-equipment-design-female/

Follow us on Instagram & Facebook: @girlsjustwannabox
Coach KJEM/Kristina: @kjem
Coach Helene: @helenejafine